Hello, I’m Priti.
These are my signature strengths:

  • Collaborative - I have worked in an Agile environment with product partners, designers, researchers, and developers.

  • Solution-oriented - I build on research and understand business needs.

  • User-centered - I use language to create effective user experiences.

Financial services

I am particularly focused on financial services.

Finances can be one of the biggest worries in a person’s life.

Language can help ease those fears.


It can help individuals build a foundation for their financial future.

Let me give you an example

Project: Digital Advisor Enrollment Flow

FAQs

  • Lead users through sign up for Digital Advisor

  • Strategist, Designers, Researchers, Developers, Product Owner, Product Manager, Legal and Compliance

  • FAQs, Modals, and more

  • Decrease in enrollment fall out

We realized that many individuals were falling out of the flow and discovered in user interviews that they were going into the enrollment process not fully knowing what Digital Advisor had to offer.

We created a robust set of FAQs that utilized keywords that users had been using while searching answers to their questions.

“Take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.”
— Vanguard mission statement

Modal

One of the most important facets of effective content is setting users up for success when completing any action. We found that many users didn’t understand what they needed to do when signing up for Digital Advisor.

We created a modal check list that clearly laid out how to enroll in Digital Advisor and reasons you might not be able to.

We worked closely with legal and compliance to make sure we followed strict regulations and addressed any other requirements.

Project: Detour Filmproduction website

The Detour website had become a mass of pages.

  • Re-imagine the website to address business and user needs

  • Designer and Developer

  • Consolidated parallax website with essential information

  • A more streamlined user experience

I did a content audit and interviews with business partners to find out their essential requirements. I also explored the actions users were taking on the previous website. Here’s a breakdown of the key elements that addressed the needs of both parties.

  • Latest News*

  • Biography

  • Filmography

  • Internships

  • Contact*

  • Products for Sale*

    *Business needs

“Sometimes the best content strategy means using fewer words.”

Collaboration with the designer helped put focus on the images, showing the power of Richard Linklater’s movies

To sum up:

I’m a thoughtful and strategic UX writer, who works well with a variety of stakeholders. I have created content across a variety of formats from emails and FAQs, to modals and in-app copy. My goal is not just inform users, but to empower them to make decisions that will set them up for success.

I believe that is a key part of what USAA does with its digital properties and I’d love to contribute to those projects as part of your team.