The Challenge: Create a content hub on Chase.com
Solution: Establish visual identity with multimedia assets
Chase had strengthened itself as an industry leader with its storytelling on Chase.com. The only thing missing was a strong visual presence. We partnered with the client to bring their content to life with photos, infographics, and inline visuals.
Savings Diaries Series
One of our core efforts was to bring relatable stories forward. Through a series called Savings Diaries, we featured individuals and families from around the country. They all shared their financial journeys, including their hopes, dreams, and lessons learned.
We teamed up with photographers in six different cities, from Nashville to Los Angeles to capture images to go along with the written articles.
Infographics
Creating a multimedia media platform means more than just photos. It takes creating unique assets that will resonate with readers. That’s why we worked with graphic designers to make infographics that were relevant and had powerful visuals.
One series focused on meal prepping, something most people struggle with. With these infographics, we were able to share information in a unique way that provided actionable advice.